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Time：第206次例會，2009年05月09日（週六）下午14:30-17:30 [高雄 18:00-21:00]
Place：
viewtopic.php?t=15
14:30~15:20 Session I: Topic Discussion Q1-Q3
15:20~15:30 Session I Feedback
15:30~15:50 Speaker Session + Game
15:50~16:00 Change Group + Break
16:00~17:00 Session II: Topic Discussion Q4-Q6
17:00~17:15 Session II Feedback
17:15~17:30 Happy Time
Taipei Dinner Location
Taipei Host: Iris Chang / Speaker: Willie Cheng / Game Conductor: Iris Chang / Photographer: Alex Liu / Happy Time: Howard Chen / Gourmet: Adi Wu
Topic of Discussion: Liked the Show? Maybe It Was the Commercials
[ATTENTION: BECAUSE OF COPYRIGHT CONCERNS, WE CANNOT REPRODUCE THE WHOLE ARTICLE HERE. PLEASE VISIT THE SOURCE TO READ AND PRINT THE ENTIRE ARTICLE]
Source: http://www.nytimes.com/2009/03/03/healt ... nted=print
People eat chocolate bars in pieces, waiting and savoring. They space their cigarettes through the day, their gossip sessions, their calls to friends. They like their sports with timeouts, and practice their religion with fasts and periods of self-denial, like Lent.
So why is it that commercial interruptions always ruin TV programs?
Maybe they don't. In two new studies, researchers who study consumer behavior argue that interrupting an experience, whether dreary or pleasant, can make it significantly more intense.
「The punch line is that commercials make TV programs more enjoyable to watch. Even bad commercials,」 said Leif Nelson, an assistant professor of marketing at the University of California, San Diego, and a co-author of the new research. 「When I tell people this, they just kind of stare at me, in disbelief. The findings are simultaneously implausible and empirically coherent.」
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Questions
Session I
1. Before you read this article, what did you think about commercials and their role in TV shows?
2. Which TV shows have you enjoyed lately? Please share with your group mates.
3. Have you ever seen any touching or interesting commercials? What's your opinion on these so-called successful commercials?
Session II
4. Speaking from your experience, do you think putting commercial interruptions within TV programs help make the shows better? Do you agree with the researchers mentioned in this article?
5. Have you ever thought about what makes you happy? How long did that usually last? Do pleasurable activities become less pleasurable when they've become routine?
6. One researcher in this article mentioned that people like to try new experiences to help sustain their happiness. How do you sustain your level of happiness?
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