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Time：第 136 次例會，2011年7月23日（週六）下午2:30 ~5:30點
Place：
viewtopic.php?t=15
Agenda
14:30~15:40 Introductions+Topic Discussion
15:40~15:45 Change Group+Break
15:45~16:50 Article Discussion
16:50~17:15 Host invite attendant to share feedback
17:15~17:30 Happy Time Conductor conduct Happy Time Session:
Host: Edward
Assistant Host:
Topic Discussion:
A Swedish Burger Chain Says "Minimize Me"
Source: http://blogs.hbr.org/winston/2011/06/a-swedish-burger-chain-says-mi.html
PS: Edward offers further references for the knowledge craving individuals:
http://www.naturalstep.org/sites/all/fi ... INAL_0.pdf
http://www.max.se/en/environment.aspx
Questions for Discussion:
1. After reading this article, will you want to eat in Max Burger? Why or why not?
2. At the beginning of the article, it talked about " Carbon Footprint ". Do you know what it is?
3. As a consumer, would knowing the "Carbon Footprint" of a product, influence your purchasing decision .
4. Contrary to "Minimize Me", it is in a corporation's preference to promote the message of , "Maximize Me" to the customers. This yields good revenue reports for the company, however is it also in the best interest for the customer, society or the environment ?
5. Recently, Taiwan's NCC is discussion about the possibility of banning fast food franchise’s TV Commercial. For example after 10pm, for every French fries you buy, you get another one for Free. Is the ban reasonable? Why is NCC doing this? Who benefits from this action?
6. Do you know anyone or store that has changed the way he/she/it does things just to be a responsible corporate citizen?
例會須知 參與例會，請自行列印當週的討論文章並帶至現場，圖示如下：
請將社團網站，加入我的最愛 http://www.happyforum.org/
台中，每週六 (2008年7月起)
Taichung, every Saturday
from July, 2008
Place：
viewtopic.php?t=15
