20130504, Article, Taichung

[Jasmine0316]

Happy English Club 電子報 本報由Host Master Team編審
網站 http://www.happyforum.org/ 歡迎超連結並轉寄網址
論壇 http://www.happyforum.org/happy/ 歡迎至論壇討論

歡迎加入Taichung Happy English Club粉絲團



Time：第 222 次例會，2013年5月4日（週六）下午2:30~5:30點
Place：
viewtopic.php?t=15

Agenda
14:30~15:30 Session One
15:30~15:50 Speech Session
15:50~16:00 Change Group and then Break Time
16:00~17:15 Session Two
17:15~17:30 Happy Time

Host: Bill
Assistant Host:

Topic:
How Those Dove 'Real Beauty Sketch' Ads Went Viral
Source:
http://www.businessweek.com/articles/2013-04-26/how-those-dove-real-beauty-sketch-ads-went-viral
http://www.youtube.com/watch?v=litXW91UauE (7-minute version)
http://www.youtube.com/watch?v=XpaOjMXyJGk&NR=1&feature=endscreen (3-minute version)

Questions:
1. Will you try Dove products because of these ads?

2. Please share your opinions after watching the ads.

3. You are more beautiful than you think. "It impacts the choices and the friends we make, the jobs we apply for, how we treat our children..." What will this statement be in your words?

4. Have you seen any other impressive, succcessful ads? Please share with us.

例會須知[/size][/color]

時間地點須知：
http://www.happyforum.org/happy/viewtopic.php?f=2&t=15
協會章程：
http://www.happyforum.org/Association_Principle.htm
各分會章程：
http://www.happyforum.org/Club_Principle.htm
協會會員會費及各分會會員會費及入場費：
http://www.happyforum.org/15.htm
參與例會，請自行列印當週的討論文章，並帶至現場
http://www.happyforum.org/happy/viewforum.php?f=33
參與例會，請勿討論政治/種族/宗教/性，經勸導無效者，不得參加本會任何活動
http://www.happyforum.org/happy/viewtopic.php?f=1&t=1766
週六晚餐(Saturday Dinner)
http://www.happyforum.org/happy/viewforum.php?f=76
戶外活動(Club Outing)
http://www.happyforum.org/happy/viewforum.php?f=72
所有行程(All Schedule)
http://www.happyforum.org/happy/viewtopic.php?t=883

[Jasmine0316]

Dear Taichung Happiers:

Do you love your portraits/pictures? How will you describe yourself to an artist sketching you? You are confident because you are beautiful, or you are beautiful because you are confident? Our host Bill will complete his massive action of going hiking to the top of Jade Mountain, and it will undoubtedly make him more beautiful.

Advertising is the storytelling which is desired to create or change its audience’s consuming behaviors. In this week’s article, the story of this commercial film is purposefully weaved to persuade its audience: “You are more beautiful than you think”. Also, this article reviews some audience’s reactions. Why is the 3-minute version commercial film more popular than the 7-minute version? Let’s dig deep into the techniques of story telling and social media marketing: http://www.youtube.com/watch?v=Vo0dY4WRv_o

You are more beautiful than you think. Yes! Moreover, when you start to spread your compassion, to find confidence from within yourself, and to complete the quality pursuit of everything you contribute to, you are much more beautiful than before. Now, look at the reflection of the mirror. And, smile. Welcome to the club of beautiful creatures.



Best Wishes,
Jasmine

[longbow]

20130504, Gathering, Taichung