讀書會|英文讀書會|快樂英語讀書會|中華民國快樂英語協會

網站 http://www.happyforum.org/ 歡迎超連結並轉寄網址
論壇 http://www.happyforum.org/happy/ 歡迎至論壇討論

歡迎加入Taichung Happy English Club粉絲團



Time：第 415 會，2017 年 12 月 23 日（週六）下午2:30~5:30
Place：
http://www.happyforum.org/happy/viewtopic.php?t=15

Agenda
14:30~15:30 Session One
15:30~15:50 Speech Session
15:50~16:00 Change Group and then Break Time
16:00~17:15 Session Two
17:15~17:30 Happy Time

Host: Joey
Assistant Host:

Topic:
Salaried workers to spend more in 'Double 11' shopping bonanza: poll
Source:
http://focustaiwan.tw/search/201711100011.aspx?q=E-commerce


Please Note:
Venue:台中市南屯區 大業路182號 Mos Burger二樓
Thanks a lot for your attention.

Questions:
1. How often do you shop online? Why or why not?

2. Creating a demand for online products, “Double Eleven” has acquired a huge success in every November since 2009. Please share your viewpoint on this “A demand creation activity, all followers” phenomena.

3. Sometimes, you dig yourself into a financial hole which could make you spend more and more money when you explore a new hobby. Please share your experience.

4. At what age will your kids be allowed to keep their first credit card?

5. Where on earth can we buy the cheapest goods? Please share your money-saving tips.

6. The New Year 2018 is coming soon. Is there any product you want to purchase to reward yourself?


例會須知
時間地點須知：
http://www.happyforum.org/happy/viewtopic.php?f=2&t=15
協會章程：
http://www.happyforum.org/Association_Principle.htm
各分會章程：
http://www.happyforum.org/Club_Principle.htm
協會會員會費及各分會會員會費及入場費：
http://www.happyforum.org/15.htm
參與例會，請自行列印當週的討論文章，並帶至現場
http://www.happyforum.org/happy/viewforum.php?f=33
參與例會，請勿討論政治/種族/宗教/性，經勸導無效者，不得參加本會任何活動
http://www.happyforum.org/happy/viewtopic.php?f=1&t=1766
週六晚餐(Saturday Dinner)
http://www.happyforum.org/happy/viewforum.php?f=76
戶外活動(Club Outing)
http://www.happyforum.org/happy/viewforum.php?f=72
所有行程(All Schedule)
http://www.happyforum.org/happy/viewtopic.php?t=883

Dear Taichung Happiers,

Is shopping your second religion? https://www.youtube.com/watch?v=QhFczHcUob8

The astonishing atmosphere of this season can easily transport us back to the bright moment in a gift shop. Truly, it’s so hard to go on a shopping diet during this season, and it’s almost a miracle to find anyone who doesn’t indulge such a passion. Everything in every display window is casting a shining, sparkly smile, which makes every heart racing. “Whoever said money doesn’t buy happiness didn’t know where to shop.” Yes? No? What three words will you take to summarize your shopping journey? What can your company (organization) do to get, keep, and grow customers? What kind of shopping experience can have an enormous influence upon the rest of our life? The key to having an in-depth understanding of the meanings of the products or services we purchase is to immerse ourselves within Santa’s spirit and vision. This weekend, Joey will dedicate his hosting to Taichung Happiers. Welcome to join us in enjoying ourselves in the Winter Wonderland for sharing our expectations of shopping environments and the chances and challenges along our consumption journey.

We are what we shop? What we buy shapes what others think of us, or, what others think of us seduces us into buying something? What kind of buying decisions do people make on this “ticket”? https://www.youtube.com/watch?v=GP_dyQGENCI How to accurately analyze the right data to further understand our consumers? https://www.youtube.com/watch?v=sP3_dKP55QY Award-winning playwright Chris Dee critically commented:”In Paris, choosing a dress is a monumental decision. In Milan, it’s a kick.” Yes. Culture! Consumer behaviors are dramatically affected by cultural and social factors. Shopping customs differ among countries; shopping customs differ between individualistic culture and collectivist culture; shopping customs differ among various education backgrounds. I mean, culture and education, in terms of family, school, and society. What do we exactly want/need to communicate with what we buy? Why? Interesting enough, Professor Kit Yarrow’s research results have revealed that our body betrays the top secrets of the relationship between our emotions and consumption. https://www.psychologytoday.com/blog/the-why-behind-the-buy/201212/is-your-brain-holiday-shopping Also, gender is a dominant determinant. “Men buy, women shop.” Oh, hi there, girls and boys. Above all, either we shop alone or with friends, great goods and services always inspire our interactions with other (potential) consumers. https://www.gsb.stanford.edu/insights/personal-touch-quantified

How are we hypnotized by the swirling waters around the Campaign Ocean? Marketing is more than magic—potent marketing messages hypnotize our brains to wake up our emotions—whatever development of the multi-channels has taken place. After that, what makes us sink back into some thoughts? John Deighton, a professor at Harvard Business School, is dispelling the myth of marketing effectiveness. http://www.msi.org/articles/5-things-i-know-about-marketing-john-deighton-harvard-business-school/ Basically, we are creatures of emotion; besides, not a single day goes by that we don’t face other creatures of emotion. The emotion is a continuous process, which filters all the information to achieve our deepest desire for the answers to importance, occurrence, and influence. Therefore, if Maya Angelou (April 4, 1928 – May 28, 2014) had not been an American poet, memoirist, and civil rights activist, she could have been the most insightful Chief Marketing Officer with this concept: “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Well, what says it better than this Hohoho……. marketing event? https://www.youtube.com/watch?v=zIEIvi2MuEk All right, please stop suggesting that only in another universe might you need marketing theory and practice. Listen--taking Coke Cola for example, this speaker even further applies marketing theory to re-defining success. https://www.youtube.com/watch?v=AN-41JjIPEg

We come, we buy, we conquer. What the business world can give us more than we expected is fulfilling their Corporate Social Responsibility. Take and encourage the responsibility to one another, the responsibility to this planet, and the responsibility to next generations and the future. Social responsibility is a trigger for organizations to focus more on society and environment and to win more respect from customers. https://www.forbes.com/sites/steveolenski/2017/12/01/a-big-brand-unveils-a-big-vision-to-bring-the-world-together/#5e71ee517c0b So, please bear Marketing professor Philip Kotler’s words in mind. “Over the past 60 years, marketing has moved from being product-centric (Marketing 1.0) to being consumer-centric (Marketing 2.0). Today we see marketing as transforming once again in response to the new dynamics in the environment. We see companies expanding their focus from products to consumers to humankind issues. Marketing 3.0 is the stage when companies shift from consumer-centricity to human-centricity and where profitability is balanced with corporate responsibility.” Hey, no worries about any conflict between business profits and social responsibility. With these two elements of the business plan, this Penguin Hotline demonstrates that every company can go a long way. https://www.nytimes.com/2014/12/18/style/a-gift-so-right-shell-know-you-got-help.html Companies can count on the complete consumer loyalty while making a difference by meeting social responsibility, which is the value their consumers believe in. Most importantly, empathy, the most powerful organizational culture, is the fundamental requirement to bridge the gaps and to build trust and triggers. https://www.youtube.com/watch?v=IEB2bk29AMQ

“The Joy of Giving” (by John Greenleaf Whittier)

Somehow, not only for Christmas
But all the long year through,
The joy that you give to others
Is the joy that comes back to you.
And the more you spend in blessing
The poor and lonely and sad,
The more of your heart’s possessing
Returns to you glad.

This season itself is a big gift for everyone; this season itself is more valuable than anything we can buy. We're all in this together. What did you feel when you shopped for last weekend’s X’mas party? Every X’mas gathering is a memory that nobody can take away from us. Author Bill Bryson once addressed “We used to build civilizations. Now we build shopping malls.” Yet, yet, yet, we can still look on the bright side. What if civilization and shopping malls can go in the same direction? Proud of being part of this Non-Profit Organization where everyone can simultaneously be a marketer and a “consumer”. The stars will be brighter when our “Customer” Engagement is beautifully lined up. Never let this admirable and cheerful mood evaporate. Wish everyone a super hyper cool X’mas. Join us. Thanks!!! https://www.youtube.com/watch?v=ZPFvJgQqZb0





With Gratitude,
Jasmine