讀書會|英文讀書會|快樂英語讀書會|中華民國快樂英語協會

網站 http://www.happyforum.org/ 歡迎超連結並轉寄網址
論壇 http://www.happyforum.org/happy/ 歡迎至論壇討論

歡迎加入Taichung Happy English Club粉絲團



Time：第 422 會，2018 年 2 月 24 日（週六）下午2:30~5:30
Place：
http://www.happyforum.org/happy/viewtopic.php?t=15

Agenda
14:30~15:30 Session One
15:30~15:50 Speech Session
15:50~16:00 Change Group and then Break Time
16:00~17:15 Session Two
17:15~17:30 Happy Time

Host: Harris
Assistant Host:

Topic:
Wang Hong: China's online stars making real cash
Source:
http://www.bbc.com/news/world-asia-china-36802769
Reference:
http://www.ecns.cn/learning-Chinese/201 ... 48_4.shtml


Please Note:
Venue:台中市南屯區 大業路182號 Mos Burger二樓
Thanks a lot for your attention.

Questions:
1. It’s a big niche market to build a platform for online businesses. Consumers can compare the prices very easily and don’t need to go out for shopping. Do you like to purchase things on the Internet? Why or why not?

2. Internet Celebrities from YouTube (so called “YouTube Stars” or “YouTubers”) are becoming more and more popular. Some of them are very famous and interesting, such as TGOP 這群人, 蔡阿嘎, 黃阿瑪的後宮生活, 黃大謙. Do you follow their videos? Which one is your favorite? Please share your top 3 with us, and why.

3. From the past up to present, you can share everything on the Internet in different ways, like joining PTT, being a blogger/YouTuber/live streamer. Have you ever tried anything mentioned above?

4. If you have a chance to be a YouTuber or a Live Streamer for selling things online, what will you perform to attract your audiences? Why? (Any specialty?)


例會須知
時間地點須知：
http://www.happyforum.org/happy/viewtopic.php?f=2&t=15
協會章程：
http://www.happyforum.org/Association_Principle.htm
各分會章程：
http://www.happyforum.org/Club_Principle.htm
協會會員會費及各分會會員會費及入場費：
http://www.happyforum.org/15.htm
參與例會，請自行列印當週的討論文章，並帶至現場
http://www.happyforum.org/happy/viewforum.php?f=33
參與例會，請勿討論政治/種族/宗教/性，經勸導無效者，不得參加本會任何活動
http://www.happyforum.org/happy/viewtopic.php?f=1&t=1766
週六晚餐(Saturday Dinner)
http://www.happyforum.org/happy/viewforum.php?f=76
戶外活動(Club Outing)
http://www.happyforum.org/happy/viewforum.php?f=72
所有行程(All Schedule)
http://www.happyforum.org/happy/viewtopic.php?t=883

Dear Taichung Happiers,

Please summarize this Internet Puppy Star in 3~7 words. https://www.instagram.com/tunameltsmyheart/

Eating sets us free; shopping sets us free; the Chinese New Year Holiday is freedom. Happy Puppy New Year! What is in your mind when you opened the window this morning? I believe everyone has had a good crazy noisy Chinese New Year holiday. If you indulge yourself with some serious shopping fun during this holiday, is your shopping decision affected by any Wang Hong? Internet celebrities have been dramatically changing the online retailer industry--yes, nothing ever ends in the Internet world. It is an energizing celebration of entertainment, engagement, and attention. And, our host Harris is raising his enquiring eyebrow toward the Internet celebrity phenomenon. So, what kind of shopping experience can wash you over with the sense of comfort and relief? In what way do you think the business should communicate with this world? Except for messaging correctly and precisely, analyzing data, and absorbing and digesting information, what else can be the core competencies of digital marketing? Furthermore, is being an Internet celebrity a sustainable career? The Bell of Internet celebrity phenomenon rings with heartening high spirits—they wouldn’t, if fans didn’t like it. Ladies and gentlemen, welcome to join our host Harris in “counting stars” together.

“If men liked shopping, they'd call it research.” Oh là là! Gentlemen.https://www.youtube.com/watch?v=4Y0Dc1RS5ek When it comes to E-commerce, it seems the sky is the limit; however, the fierce competition is beyond our imagination and expectation. Online businesses differentiate themselves with price, customer service, and interactive experience. Somehow, do these E-Commerce Platforms look different, or not so different to you? https://www.inc.com/bill-carmody/top-5-ecommerce-platforms-for-2017.html How can they breathe out a fresh yet friendly fragrance fusing with a hint of sweetness to discover more opportunities? Irish author/philosopher Charles Handy so enthusiastically emphasized the sustainable secret recipe. ”The companies that survive longest are the ones that work out what they uniquely can give to the world not just growth or money but their excellence, their respect for others, or their ability to make people happy. Some call those things a soul.” There’s a prolonging echo. A prolonging echo. A prolonging echo from Founder and CEO of the online company The Purple Carrot, Andy Levitt--who calls for businesses to make meaning, instead of making money--make meaning to inspire your consumers’ creation, explorations, and celebrations. https://www.youtube.com/watch?v=JZimsMAc1AM Implications? Dance with the purple purpose for people’s preference. Dance with the purple purpose to offer options to your target market. Dance with the purple purpose like an art superhero--to “be addicted to self-improvement”--to master the art of improvisation. https://sloanreview.mit.edu/article/learning-the-art-of-business-improvisation/

“I'm the most famous person. The problem is people don't know it yet…………….” Being famous? It’s a strange sense of gain—a sense of gain without an obvious object. https://www.youtube.com/watch?v=wWbw1lkNk5k What do you feel when the temptation as well as the tension for fame bubble up inside? American humorist and newspaper columnist Alexandra Petri once asserted “The only thing more terrifying than the feeling you’re being watched is the feeling that you’re not. Privacy is just an uncomfortable reminder that you’re not a celebrity.” However, Award-winning writer Sheila Kohler addresses what makes us attached to celebrities is the deeper desire to acquire knowledge, fame and fortune by learning the successful factors of celebrities. https://www.psychologytoday.com/blog/dreaming-freud/201408/why-are-we-fascinated-celebrities While seeing Internet celebrities present their daring deeds, sense of humor, and the identity of the boy/girl next door, we can’t help but keep wondering why these shows are not our school curriculum? Moreover, while the success of an Internet celebrity starts making waves, he/she has to wisely manage the security, credibility, privacy, finances, contracts, technical assessments, and, work/life balance. So, if you are a social media star, can your Mama stop the feeling? https://www.theatlantic.com/technology/archive/2018/01/raising-a-social-media-star/550418/ Honestly, how to correct some interior rhythm within the celebrity status? If you are a social media star, would you like to stand for something bigger than cash—to speak for consciousness and compassion? Author Grant McLachlan also reminds us that fame is different from achievement. “To be a celebrity, one must be worth celebrating.” The most respectable value is, above all, to be yourself. https://www.youtube.com/watch?v=lO6WG4x3KNI

Likers, buyers? How is Internet celebrity different from KOL (Key Opinion Leader)? What is the true WOW element in this viral channel? The chef or the puppy? https://www.youtube.com/user/cookingwithdog/featured?disable_polymer=1 According to research results, more than 65% respondents revealed that consumer opinions posted online shine the spark in their eyes. Then, how can brands leverage social media? Internet celebrity endorsement is always able to serve out a WOW with an assurance of bonus………. The enthusiasm of E-commerce—boosted by the direct connection with Internet celebrity—is intoxicating! Sharing their passion and building relationships and communities with their followers, Internet celebrities regard it a big responsibility to be entrusted with fans’ time and investment. https://medium.com/@yiranz6/e-commerce-development-in-internet-celebrity-wanghong-economy-d098c6fa9dba After social media stars implant themselves into the correct contexts, what well wows people is not just the viewing figures, it is all about the consumption culture that has been transformed. In the mean time, let us bear in mind that our greatest Star is the Sun, which transfer energy to amplify our lives. Our greatest Star is the Sun. For all social media stars, Nigerian born pastor, thinker and philosopher Sunday Adelaja can inspire and encourage further considerable confidence with this admonishment. “Every opportunity, every influence and affluence you possess, could not have been for you alone, but to act as a platform to impact a generation.” Our greatest Star is the Sun, so, what make yourself proud shouldn’t be hidden--go above and beyond to provide deepest value. http://www.wetheunicorns.com/features/youtubers-charity-zoella/ By the way, Non-Profit Organizations absolutely need more marketing strategies than Profit Organizations; especially, social culture has played the role of the fundamental clue for marketing researchers to solve the riddle about the complexity of customers.

“The Unfading Beauty” (by Thomas Carew)

HE that loves a rosy cheek,
Or a coral lip admires,
Or from star-like eyes doth seek
Fuel to maintain his fires:
As old Time makes these decay,
So his flames must waste away.

But a smooth and steadfast mind,
Gentle thoughts and calm desires,
Hearts with equal love combined,
Kindle never-dying fires.

Where these are not, I despise
Lovely cheeks or lips or eyes.

We’re experiencing waves of emotions at recognizing resources created by Internet celebrities. It’s more than beautiful and sweet to design and distribute what you are passionate for. Nevertheless, the underestimated cost includes enormous patience, perspiration, and perseverance. It is, after all, worthy and rewarding, when you are appreciatively aware and fully enjoy the journey. No worries, our club won't sell you anything but expect Happiers to understand that miracle is sincerely under the Sun. The force will carry us, and the force will grow stronger when we know what we want. No more counting dollars, we’ll, we’ll be counting stars? Looking forward to extracting maximum enjoyment and experiences out of every gathering with all of you. Boys and girls, the stage is ours! Join us. Thanks!!! https://www.youtube.com/watch?v=Mzhk2aheNfI





With Gratitude,
Jasmine