(Sorry that if you've been told about this anecdote by me verbally.)
As a member of the Ambassadors Theater, I was notified that they were holding series of events to mark its anniversary in October. For example, if you were a member and saw a movie there in October, you could possibly win an IPod Nano based on a number they gave you. The prizes also included 52 or 26 free movie tickets. Names of the winners would be disclosed on October 31st.
It is known that it's so hard to win a super big prize, but I still went there in mid-October with my friend to see "Julie & Julia." I put the tickets in their lucky draw box after the movie in the hope of winning a very "small" prize and did check the winner list right on October 31.
While I was surfing its Web site that day, Oh, My God, I saw my name on it. I incredibly won a free 10-day trip to France worth NT$130,000. It was just like a dream then.
You may want to ask me why the value is a lot higher than other package tours to France - because the trip includes meals at 3-star Michelin-rated restaurants in France and the food was exactly my motivation to see "Julie & Julia." I spent NT$440 on the tickets for two people and this was so worthwhile.
The theater agent told me that it is valid within one year, and hopefully I can share the trip with our members soon.