1. The smart phone is widely used presemtly, people normally have the options in price-oriented than function-oriented. Of course, the Apple's fan could always think Apple is at thier eyes first.
2. Most uses the APP for such kinds at Communication Tooling (like Facebook), Music Player and the movie player. However, it's harmful for the eyes if lookng at smaller screen for a longer time.
3. It's indeed a momey burning to develope the own-brand business, whatever in R& D effort, sales channel, stock risk and service. It relied on the company CEO who can avail the situation and knows government policy to dedicate more efforts on own-brand business.