20150307, Article, Taichung

[Jasmine0316]

網站 http://www.happyforum.org/ 歡迎超連結並轉寄網址
論壇 http://www.happyforum.org/happy/ 歡迎至論壇討論

歡迎加入Taichung Happy English Club粉絲團



Time：第 303 次例會，2015年3月7日（週六）下午2:30~5:30
Place：
viewtopic.php?t=15

Agenda
14:30~15:30 Session One
15:30~15:50 Speech Session
15:50~16:00 Change Group and then Break Time
16:00~17:15 Session Two
17:15~17:30 Happy Time

Host: Kevin
Assistant Host:

Topic:
Costco's Unorthodox Strategy To Survive The Big Box Apocalypse
Source:
http://www.businessinsider.com/costcos- ... 013-3?op=1

Please Note:
Venue:台中市南屯區大業路182號 Mos Burger
Thanks a lot for your attention.

Questions:
1. Have you ever been to Costco? If yes, please tell us more about your shopping experience in Costco. Without advertising campaigns and with an annual-fee policy, Costco in Zhonghe, Neihu and Taichung have been ranked into the world’s top 10 out of 671 branch stores performance. What makes it? Why are Taiwanese people crazy about Costco?

2. What are your must-buy products in Costco? Why do you want those products? The founder of Costco believed “More and bigger is better” and made products offered in bulk quantities. Do you agree or disagree with the statement like that?

3. There are 4,000 plus products in Costco and each category offers only one or two options while 100,000 plus products and 5 plus choices of each item at an average wholesale store. As a customer, do you prefer selected products with only one choice or single product with multiple choices? Does having too many choices make it harder to decide what to buy?

4. About 20% of Costco’s products generate 80% of Costco’s revenues. Have you noticed the placement of hot items on shelves has been re-arranged regularly to surprise customers? And they hold a variety of tryouts with large quantities. Do you buy the products due to these measures? Or do you have any impulse buying experiences while shopping at Costco or any other stores? What promotional strategies can intrigue you most effectively?


例會須知
時間地點須知：
http://www.happyforum.org/happy/viewtopic.php?f=2&t=15
協會章程：
http://www.happyforum.org/Association_Principle.htm
各分會章程：
http://www.happyforum.org/Club_Principle.htm
協會會員會費及各分會會員會費及入場費：
http://www.happyforum.org/15.htm
參與例會，請自行列印當週的討論文章，並帶至現場
http://www.happyforum.org/happy/viewforum.php?f=33
參與例會，請勿討論政治/種族/宗教/性，經勸導無效者，不得參加本會任何活動
http://www.happyforum.org/happy/viewtopic.php?f=1&t=1766
週六晚餐(Saturday Dinner)
http://www.happyforum.org/happy/viewforum.php?f=76
戶外活動(Club Outing)
http://www.happyforum.org/happy/viewforum.php?f=72
所有行程(All Schedule)
http://www.happyforum.org/happy/viewtopic.php?t=883

[Jasmine0316]

Dear Taichung Happiers,

"The traffic light warning system on supermarket foods means nothing to me – I'm a cyclist."- Juliet Meyers, 2012 Edinburgh festival

Speaking of supermarket or wholesale stores, what lingers in the corner of your mind and makes you smile? Which companies do you regard as great companies because they can make this world a better place? Our host Kevin must be all smiles while shopping for his baby son at Costco. This weekend, let us listen to what you think of Costco, shall we?

Marketing Professor Philip Kotler held a luminous view. “Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.” So, how to create endearing and enduring customer values? As a Managing Director, Gillian James proposed 8 trends (Imagination, Community, Peers, Co-Creation, Newism, Technology, Stories, and Kindness) to ensure your customers keeping running to you. https://www.youtube.com/watch?v=C35gF7HDeJQ

American startup advisor Joe Chernov has a discerning eye. “Good marketing makes the company look smart. Great marketing makes the customer feel smart.” So, are you fond of Costco’s “treasure hunt” shopping environment? Moreover, what hidden treasures are you hungry for? Share out loud and our tiny giggles can always be a string of pearls.

Tiny Giggles (― Muse, Enigmatic Evolution)

Silly giggles of laughter
I store upon a shelf
I give some to other
I save some for myself
I am rich beyond all measure
Though not with worldly wealth
I store up these treasures
For my heart and soulful health.

What is the point of buying products “from a country brand”, instead of “from a country”? How can a country brand facilitate more rapid growth of company brands? What can we do to illustrate and increase Taiwanese companies’ visibility in the competitive global market? This Southern Taiwan’s joint delegation of Mayors to FOODEX JAPAN 2015 (The 40th International Food and Beverage Exhibition), located in Tokyo, is enormously intriguing. http://www.tainan.gov.tw/tainan/news.asp?id=%7BF34AD608-23D5-43BC-9015-073BA323A6BC%7D

“The purpose of an organization is to enable common men to do uncommon things”—a memorable mission stated by Management Expert Peter F. Drucker. Well, we don’t have to be always crazy, naughty to do uncommon things. https://www.youtube.com/watch?v=1k59gXTWf-A However, a creative culture can bridge the gap between corporate and personal values. http://www.creativityincbook.com/about/ Hey, everyone can dream bigger and help complete their corporate responsibility. Along the journey, just pick anything but ordinary. https://www.youtube.com/watch?v=4vAWuJetveU





With gratitude,
Jasmine

[Kevin01]

20150307, Gathering, Taichung